Creative Portfolio of Lester Wu
Portfolio of
Lester wu
A dancer, videographer, and photographer focused on visual storytelling, creative marketing, and making meaningful work
down here for some of my favorite projects,
or check out all of my Video Projects and Creative Projects
Latte Product Commercial
In this video project, I made a product commercial for a latte from a Coffee shop called "Mint". Collaborating with three talented team members, we planned and executed the shoot to ensure every aspect of the product's appeal was highlighted.
A Modern Marketing Strategy for
The Truman Show
In this marketing coursework project, I developed a modern marketing campaign for The Truman Show (1998), imagining its release in today’s digital landscape. The strategy included an interactive mobile game, social media engagement tactics, and immersive online experiences designed to expand the film's universe and drive audience participation.
Light the Fire within
"Light the Fire Within" is a theme video capturing Desheng School's (International) annual event Sports Day. It chronicles the excitement and dedication of students, teachers, and staff as they come together to celebrate teamwork and school spirit.
Social Media Playbook for @Dancesafe
As part of a team project, I co-developed a comprehensive social media strategy for DanceSafe, a nonprofit focused on harm reduction in nightlife communities. Our playbook included audience research, content guidelines, and platform strategies to increase engagement and promote safe practices.
NYU Zen Buddhism Club Mini- documentary
This mini-documentary introduces you to NYU's Zen Buddhism Club, a community dedicated to the practice and philosophy of Zen Buddhism.
