Creative Portfolio of Lester Wu
Marketing & Creative Strategy Projects
A Modern Marketing Strategy for
The Truman Show
In this marketing coursework project, I developed a modern marketing campaign for The Truman Show (1998), imagining its release in today’s digital landscape. The strategy included an interactive mobile game, social media engagement tactics, and immersive online experiences designed to expand the film's universe and drive audience participation.
Social Media Playbook for @Dancesafe
As part of a team project, I co-developed a comprehensive social media strategy for DanceSafe, a nonprofit focused on harm reduction in nightlife communities. Our playbook included audience research, content guidelines, and platform strategies to increase engagement and promote safe practices.
Dunkirk Box Office Analysis
I conducted a comprehensive box office analysis of Dunkirk, comparing its performance to historical war films, survival stories, and Christopher Nolan’s filmography. Explored audience trends, international markets, and the impact of IMAX and ensemble casts on global box office success.
The Infatuation: Brand Analysis & Strategy
I collaborated on a brand analysis and strategy presentation for The Infatuation. Explored its partnership with JPMorgan Chase, audience engagement strategies, and opportunities for growth in the competitive food review space.
